Sunday, March 1, 2009

wear the shoes , help the earth

Fashion and the environment put their best foot forward in
the Ipanema Gisele Bündchen Seeds Collection

What better way to create environmental awareness than to marry fashion and nature?

In the latest Ipanema Gisele Bündchen Collection,
the theme was seeds.
And why seeds exactly?

Ipanema Gisele Bundchen Seeds collection.

According to the Brazilian supermodel,
seeds are “the beginning of everything.”
In a press release,
Bündchen said,
From seeds are born trees that protect the waters.
And, everyone knows that there would be no life without water.
This means that a simple seed can
represent the hope to change a small region, a country or even the world.”
The previous range had highlighted water,
so this time around, the collection is
about the issue of rejuvenation and making the planet green.



Kids can wear them too!

Which of course, means planting trees. That being the case,
the first 500 customers to buy a pair of the sandals
will be given an Ipanema DIY Green Pack
which consists of a flower pot and a packet of seeds,
so YOU TOO can CONTRIBUTE TO THE ENVIRONMENT while buying shoes.

The sandals in question come in an assortment of pretty colours from
lilac to white with a delicate pattern of leaves.
This year also sees the continuing partnership between
Ipanema Gisele Bündchen (Malaysia) and local environmental
conservation organization, WWF-Malaysia with proceeds from
each pair of Ipanema Gisele Bündchen sandal being channelled these
to the WWF-Malaysia’s Peninsular Malaysia Forests Programme.

Flip flop in style and help the environment at the same time
with the Ipanema Gisele Bundchen Seeds collection.


The key aim is to protect the biodiversity and natural resources within a contiguous forested area in Peninsular Malaysia to provide environmental, social and economic benefits to the nation. So what are you waiting for?! Grab a pair of these affordably priced fashionable sandals and contribute to a cause.

As Bündchen herself says, :“LET US TOGETHER , SPREAD THE SEEDS: use my new collection on your feet and they will bear fruit.”


> The Ipanema Gisele Bundchen Seeds sandals are priced from
RM42.90 to RM74.90 and are available for ladies, girls & even toddlers at
all Stadium, Studio R and Royal Sporting House outlets nationwide.

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eco pals